About

What Insole Genius Is

Insole Genius is a resource for your shoe inserts. We're an independent site focused on orthotic insoles, foot health, and biomechanics, built by Michal Sieroslawski and a team of physiotherapists and foot health experts. Our aim is straightforward: provide valuable insights and information about the wide range of orthotics and arch supports on the market, so readers can make informed decisions instead of guessing based on marketing copy.

Every review runs through the same process before a single word gets written: biomechanical assessment, gait analysis, and foot pressure mapping. We don't rate an insole on how it looks in a product photo or what a manufacturer claims on the box. We test it against the specific conditions it's marketed for, whether that's an 8-hour retail shift on concrete, a long run, or all-day standing in work boots.

What We Value

• Expertise. Our content is built on accurate, current information from people with real backgrounds in foot biomechanics and exercise physiology, not just SEO copywriting.
• Integrity. Our reviews stay honest and transparent. We don't compromise that for a sale, and we say so plainly when a product falls short of its own marketing.
• Empathy. Foot pain is disruptive, and we take that seriously. We write for people trying to solve a real, daily problem, not for a keyword.
• Innovation. Insole materials, technology, and research move fast. We stay current on both so our recommendations don't go stale.

How We Make Money

We link to products we've tested. Some of those links earn us a commission when you buy through them, at no extra cost to you. That relationship never decides which insole we recommend — see our Affiliate Disclaimer for the full breakdown.